Sesc Thermas do Rock is considered the largest Rock 'N' Roll festival in the western state of São Paulo and promotes access to the artistic movement through a special program that includes concerts, workshops, and complementary activities in various spaces of the unit. The open-air event is designed for a wide audience, involving adults, teenagers, children, and whole families.
For the 11th edition, the studio was invited to review the festival's brand as well as all its communication. With the challenge of uniting music, nature, and diversity, we've designed a visual identity that features rock'n'roll giants emerging from trees in the shape of bold and vibrant illustrations. Accompanied by a heavy typeface and vibrant colors, the result delivers a mysterious yet fun attitude that invites the audience to explore this new world that happens during the festival period.
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Event photos by Estevão Salomão/Sesc Thermas
For the 11th edition, the studio was invited to review the festival's brand as well as all its communication. With the challenge of uniting music, nature, and diversity, we've designed a visual identity that features rock'n'roll giants emerging from trees in the shape of bold and vibrant illustrations. Accompanied by a heavy typeface and vibrant colors, the result delivers a mysterious yet fun attitude that invites the audience to explore this new world that happens during the festival period.
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Event photos by Estevão Salomão/Sesc Thermas
